Hmmm…well sales promotions to the final consumer could include sampling (give out free samples for people to try before they buy), coupons, bonus packs (eg: buy coffee and get a free muffin?), contests etc.
Sales promotions to the trade (channel members) can include trade contests and incentives (such as if they buy a box of your coffee beans then they get 5 bags free), point of purchase displays may be welcomed by vendors as they add color to their shop.
It really depends on if you are a retailer or a wholesaler?
Coffee sales promotion? As in advertisement? You need to be more specific…Do you mean as in promoting it to another company for purchase or to the public? Obviously aroma is a major factor, you could use an example of a woman smelling a perfume then the sales clerk handing her a box of coffee grinds and then showing the woman taking the coffee instead of the perfume.
Hmmm…well sales promotions to the final consumer could include sampling (give out free samples for people to try before they buy), coupons, bonus packs (eg: buy coffee and get a free muffin?), contests etc.
Sales promotions to the trade (channel members) can include trade contests and incentives (such as if they buy a box of your coffee beans then they get 5 bags free), point of purchase displays may be welcomed by vendors as they add color to their shop.
It really depends on if you are a retailer or a wholesaler?
Hope this gave you some ideas tho
Coffee sales promotion? As in advertisement? You need to be more specific…Do you mean as in promoting it to another company for purchase or to the public? Obviously aroma is a major factor, you could use an example of a woman smelling a perfume then the sales clerk handing her a box of coffee grinds and then showing the woman taking the coffee instead of the perfume.
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