Frequently Asked Questions:

Question:  “What do you know about my business or profession?”

Answer:  I will never claim to know as much about your business as you do.  What I do know is why customers buy, why they choose one business over a competing business, why they continue to buy from a business and why they stop.  I know what kind of advertising and marketing strategies catches their eye, attracts them and motivates them to be a continuous, repeat and long-term customer or client.

Question:  “How do I know you can help me?”

Answer:  Wondering whether any consultant can help you makes good sense.  The answer is quite simply, “you don’t know”.  It would be fool hardy for me to say you do know.  I understand your concern and that is why I take most of the risk on my shoulders.  At my own expense I will go through a detailed questionnaire that will provide me with marketing information about your business.  After you have sent me your promotional materials and given me the answers to questions I ask of you, I will study them, analyse and dissect them, seeking to create marketing strategies that will make your business much more profitable.  This initial fact-finding is free of charge and no-obligation.  If I don’t feel that I can help, you owe me nothing and would have probably learned a lot in the process.

Question:  “How much do you charge?”

Answer:  Basic business coaching packages start from $200+ gst per month.  Go to here for pricing details.

Question:  “You will probably suggest advertising methods that will be too costly and much too expensive for my business.”

Answer:  Any good business person is concerned about whether advertising will be cost effective.  I understand the potential high cost of advertising and I always work within the budgetary constraints established for you.  Very often I re-design, re-firect and refocus your present advertising methods, turning them into profit producing tools with very little additional cost to you.

Question:  “I’ve tried all that before and nothing ever worked.”

Answer:  Many of our clients said the very same thing.  That is, until they began to realise that much of the advertising and marketing that they did was all about what they were selling, not about what customers were buying.

Their past advertising was not effective because it was not client centered.  It was not about prospect’s problems.  It was wasteful.  Their advertising now generates leads, converts prospects into customers and substantially increases profits because their advertising is now about their clients and customers.

Question:  “I definitely could use effective and profit-producing marketing strategies.  Unfortunately, I have no time during my business day to put them to work.”

Answer:  Being in business is demanding and time consuming.  It is a 24 hour commitment.  The beauty with our profitable marketing strategies is that I make them systematic and easy to execute.  They are implemented and used in step by step fashion.  They can be done by other employees because they are so easy to follow.

The objections above are reasonable and very understandable.  They are the very same questions that most satisfied customers asked before we worked together to make their business more profitable.

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